AU Payroll
Led the 0→1 design of Deputy’s time-to-pay payroll experience, launching in 18 months, that hit $500k ARR and CSAT 3.5/5.
YEAR
2025
ROLE
COMPANY
INDUSTRY
Built an all-in-one pay run flow (B2B)
Deputy is a workforce management platform that allows businesses to track employee timesheets and attendance
Customers needed to switch to other tools to administer payroll
Switching systems created manual work, errors, and low trust
Every time someone switched to administer payroll they were presented with an opportunity to churn from Deputy
How do we keep customers in the Deputy ecosystem by building an “all-in-one” solution that includes payroll administration
Made payroll admin easily discoverable
Built an all-in-one pay run flow (B2B)
Designed interactive pay slips (B2C)
Made vendor transitions feel seamless
Managed a senior designer from delivery → launch
Outcomes
$500k
ARR
3.5/5
CSAT
18
months from 0-1
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AU Payroll
OVERVIEW
Led the 0→1 design of Deputy’s time-to-pay payroll experience, launching in 18 months, that hit $500k ARR and CSAT 3.5/5.
YEAR
2025
ROLE
COMPANY
INDUSTRY
Built an all-in-one pay run flow (B2B)
Deputy is a workforce management platform that allows businesses to track employee timesheets and attendance
Customers needed to switch to other tools to administer payroll
Switching systems created manual work, errors, and low trust
Every time someone switched to administer payroll they were presented with an opportunity to churn from Deputy
How do we keep customers in the Deputy ecosystem by building an “all-in-one” solution that includes payroll administration
Made payroll admin easily discoverable
Built an all-in-one pay run flow (B2B)
Designed interactive pay slips (B2C)
Made vendor transitions feel seamless
Managed a senior designer from delivery → launch
Outcomes
$500k
ARR
3.5/5
CSAT
18
months from 0-1
Smooth Scroll
This will hide itself!
This will hide itself!
AU Payroll
OVERVIEW
Led the 0→1 design of Deputy’s time-to-pay payroll experience, launching in 18 months, that hit $500k ARR and CSAT 3.5/5.
YEAR
2025
ROLE
COMPANY
INDUSTRY
Built an all-in-one pay run flow (B2B)
Designed the end-to-end WFM flow:
Roster → timesheets → pay run → payslipsMade the first pay run easy to complete (guided steps + clear next actions)
Surfaced value fast with confident review states (so teams can onboard without support)
Made payroll admin easily discoverable
Built an all-in-one pay run flow (B2B)
Designed interactive pay slips (B2C)
Made vendor transitions feel seamless
Managed a senior designer from delivery → launch
Outcomes
$500k
ARR
3.5/5
CSAT
18
months from 0-1
Smooth Scroll
This will hide itself!
This will hide itself!